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Publisher requirements
We work only with websites that are good for readers and safe for advertisers. Please check this list before you apply. It saves time for both of us.
Your website must have
These are the basics every site needs before we can review it.
- Your own domain. A domain you own and control, such as example.com. Free subdomains and blog-hosting addresses are not accepted.
- Original, useful content. Content written or made for your site. No copied, scraped, spun or mass-produced pages with little value.
- A site that works well. HTTPS, clear navigation, pages that load quickly on mobile, and no broken or empty sections.
- A privacy policy. It must explain how you and your ad partners use cookies and data. Where the law requires it, you must also show a consent tool.
- Contact information. A contact page or email address so readers know who runs the site.
- A valid ads.txt file. At yourdomain.com/ads.txt. We give you the lines to add during onboarding.
- Some history. An active site with regular visitors. New sites are welcome to apply once they have a steady audience.
Traffic must be real
Your visitors must be people who choose to visit your site. Invalid traffic can cost publishers their ad accounts, so we are strict about it.
Accepted traffic
- Search engines
- Social media posts and pages
- Direct visits and bookmarks
- Links from other websites
- Your own email newsletter
- Paid campaigns from reputable ad platforms, which you must tell us about
Not allowed
- Bots, scripts or automated visits
- Traffic exchanges, auto-surf and paid-to-click sites
- Cheap bought traffic from unknown sources
- Forced redirects, pop-unders and auto-refresh
- URL shortener or interstitial traffic
- Asking or paying anyone to view or click ads
Content we can't accept
Sites with any of this content are not accepted. If it appears after you join, we stop serving ads.
- Adult or sexually explicit content
- Pirated or copyright-infringing material
- Violent, hateful or extremist content
- Harassment or bullying
- Illegal products, drugs or weapons
- Malware, phishing or hacking tools
- Misleading or deceptive content
- Unlicensed gambling
Ad platform policies apply too
We use established ad technology, such as Google Ad Manager. Every publisher in our network must also follow the publisher policies of the platforms we use. If a rule there is stricter than ours, the stricter rule applies.
Not sure whether your site qualifies? Ask us before you apply. We are happy to help.
Does your site meet these requirements?
Send your application and our team will review it.